We’ll admit it right up front, the days right around February 14 is a lousy time to be thinking about prenuptial agreements. It certainly isn’t as good a time as… Well, as it turns out there is no good time to discuss prenups. They are simply an ugly thing for most people, especially people who [...]

What in the world do people want? That is a question that many marketers have tried to answer definitively, yet many of their conclusions barely scratch the surface of what the consumer really wants and needs. There are just too many factors that affect the customer’s decision making process. The entire process of marketing is [...]

Big businesses always seem to be impossible to move from their entrenched positions, except perhaps by players in the game as big as they are. So a small mom-and-pop Canadian pharmacy is going to have trouble when it’s competing with a drugstore chain that operates on a national level. There are a number of factors [...]

You can’t sell anything without marketing. This process is an important part of selling. After you have produced an item, you go to the drawing board again and look at the finished product. You look for the good things about it that can put it ahead of the competition. Then, you choose an effective strategy [...]

In any enterprise, profit is always a balance between the income generated from sales, and the expenses of doing those sales. In a perfect world, there would be no operating costs, so that all profit can go straight to the company coffers. Unfortunately, back in the real world, the cost of doing business has a [...]